Media for Good News Positive Content & Inspiring Stories

An excellent risk reversal approach (just like the money-back guarantee) and I am going to take him up on it. So, what will make your potential customers buy your company’s product or service versus going with one of your competitors? That’s what you have to figure out and focus on with your advertisement. Show your potential customers why your business is their number one choice and why they shouldn’t even consider your competitors.

TikTok Reports 62% Jump in Fake Profiles Being Created in the App

If you’re sending people off of Facebook, as in the case of a Clicks to Website or Website Conversions objective, your best bet is to direct viewers to a landing page. In fact, the majority of Facebook ads link to a dedicated landing page versus a homepage. “Learn More,” “Shop Now,” and “Sign Up” are used significantly more than any other CTA. In 2014, “Shop Now” was favored by 74% of marketers, while “Learn More” reigned as the top performer. The curiosity-driven copy and competitor call out was enough to pique users’ interest and likewise drive them to the comments section. Once you’ve gained some inspiration from this post, you’ll next want to take action.

Therefore, you have to encourage people to act now rather than later. You don’t want to just plant the seed with your ads, you want people to move forward and do something about your offer NOW. One feature of your service is that you have a website where clients can log in and access their tax documents 24/7. The huge benefit is that it saves time and inconvenience for the client. One client I worked with was initially hesitant to lose $150 in profit for an intro service to acquire a new client. He was extremely surprised to discover though that those new clients had a CLV of $5,000 – a number more than 33 times the initial investment in terms of lost profit.

Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales, and advertising revenue . Some newspapers are government-run or at least government-funded; their reliance on advertising revenue and profitability is less critical to their survival. The editorial independence of a newspaper is thus always subject to the interests of someone, whether owners, goodnewsadvertising advertisers or a government. Some newspapers with high editorial independence, high journalism quality, and large circulation are viewed as newspapers of record. General-interest newspapers typically publish news articles and feature articles on national and international news as well as local news. Newspapers have traditionally been published in print (usually on cheap, low-grade paper called newsprint).

Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

These 11 tips for creating an effective ad can help your promotions stand head and shoulders over those of your competition. You will be able to make eye-catching ads that will get people excited about what you have to offer. That will help improve your conversion rate of making prospects into real customers.

They distinguished themselves from other printed material by being published on a regular basis. They reported on a variety of current events to a broad public audience. Within a few decades, newspapers could be found in all the major cities of Europe, from Venice to London. Effective advertising does not need to cost a fortune, provided you spend your money wisely. As we noted earlier, word-of-mouth is not only the oldest form of advertising, but is still one of the most effective. To help encourage word-of-mouth advertising, ask for referrals consistently.

Facebook Creator Studio: The digital marketer’s guide

The so-called Good News Guru, Geri Weis-Corbley, has been at the helm since founding the site. Like Positive News which primarily covers good news in the UK, Good News Network has its own regional slant, covering some of the best positive news in the USA. If you turn on the news or scroll through it on your phone, you'll often be bombarded with fear-inducing or upsetting headlines. Mainstream news tends to focus on conflict, disaster, scandal, and politics, not happy news or subjects commonly thought to make us feel good. Be aware that many people have opted out of receiving telemarketing calls on the National Do Not Call list maintained by the Federal Trade Commission. Whether you use direct mail promotions or develop your own catalog, the demographics of your mailing list is the key to success.

The Subreddit first launched in 2012, and the community is now 18 million+ strong. Rather, it wants to be a positive outlet for happy news, where people can get the good news of the day. If you want to stop doomscrolling, open the Good News Network app in place of your regular news provider or social network. If you really can't avoid social media, then try out these obscure social media apps for when you get bored as well. Service businesses can also use some POP techniques, especially when going to add-ons to a regular service such as "wax my car as long as you're going to keep it to change the oil" type of last minute decisions. You can readily find a magnetic sign supplier who can fashion a flexible rubberized sign to attach to your company truck or your personal car.

A great way to do this is by adding a testimonial or two to your ads from those who are satisfied with your company and its products. Here is an excerpt from one of the most successful advertisements in history, a magazine ad that sold the famous book “How to Win Friends and Influence People” in 1937, showing both the risk reversal and call to action. Plus, a lot of people instantly feel better about a product if the company is willing to stand behind it. It shows that your product is worthwhile and that you aren’t afraid to back it up with a risk-free guarantee.

After getting impressed they will now want to solve their problem which you have told them by reaching out to your business premises. If you always deliver more than they expect, then you never have to worry about anyone being disappointed. Then, you will see your clients come back time and time again and they’ll be more likely to tell their friends about your company. You should use your ads to link people to your website for more information as part of the contact information.